Strategy and exploration
Based on DSM’s existing analytics we defined the target audience for the Desolite® Supercoatings product. Using this initial research we formulated a content plan along with a series of personas to enable us to map out the associated user journeys, giving us a strong foundation and direction for the website. We then created the sub branding, which was applied to page layouts along with a clear user interface to create an engaging responsive website resulting in a positive user experience.